For this commercial we had to go through a thorough research. Some of the shots are slow motion (phantom camera shots) that shows vegetables being thrown into water. We filled up a huge aquarium and figured out the lighting to make the shots work. I helped the team to figure out ways to film meat so that it will look tempting and juicy. They sell that the sizzle sales the steak, and in this ad you can feel like the sizzle is happening all around you. In this project I was involved from the coming up of the idea and all the way through editing and final touches. We have been heavily inspired by the amazing work of an ad by Marks and Spencer and we knew we did it well when ad experts managed to notice that and appreciate the fact we reached the same feel of their ads, but without a million dollar budget.