When Rimonim hotel chaing planned to demostate the dark side of traveling with kids to a hotel, it was clear that we need to make sure that the emotional impact will be clear in a matter of seconds. The three commercials shows three scenes with and without the kids involved, and are all under 25 seconds. The three scenes, a hotel swimming pool, a hotel fancy dinner and the hotel room bed, had to be clear and abide to the one-scene one-action principle. When filming under such extreme restraints all details matter and the end results has to be tight and accurate so that it serves the needs of the story.