PALRAM Martinique
A series of commercials for Palram line of modular products
Release Date: 2019
Clients: PALRAM
Production Company: Blue Monkeys
Director: Barak Shavit
Genre: Commercial
Length: Up to 30 Sec
In this product demonstration, the hero of the commercial is a modular gazibo system that is used day and night in all sorts of ways. The magic of this ad is that we have created a feel that the product facilitates events that trigger positive emotions. Each scene is a completly well defined experience. In this location we actullly filmed everything in day time, including the night scenes. We used light effects and positioning of light sources to allow us to change later in post the daylight to moonlight. See the video and try to see if it actually looks like it was filmed in daiylight or not.