​Release Date: 2019

Clients: SAP 

Production Company: Blue Monkeys

Director: Barak Shavit

Genre: Commercial

Length: 2:11 Min

A comic commercial for a Software as a Service company (SAP). The concept was to try and capture the exciting of moving up to a new system that is better and have distinct significant benefits, only to find out at the end that moving is not needed as the new service is cloud based. In this commercial, actual employees of SAP were used to show the process of literarily moving offices, people were packing and carrying boxes. Frames were kept open to give the hero of the commercial an opprotunity to shine with big body movements that ads a lot of comic flavor. When working with company employees, one also needs to help them get into the role so that the overall look and feel will be beliveable.