תנובה - ארוחה בקטנה

A fast pace commercial for a food product for Tnuva

​Release Date: 2018

Clients: Tnuva

Production Company: Amit Eran - Rubit

Director: Gal Eli

Genre: Commercial

Length: 16 Sec

This 16 seconds commercial is one out of 4 different videos that were filmed for Tnuva. We have set up the studios to allow working in parallel on all four films and had to overcome extremly challengin light conditions to make sure the white product will look good, inviting and impressive enough as the packaged meal opens up. When filming food you have to make sure that the first 4 seconds of the commercial the video has to say "tasty" as we feel the taste with our eyes. Otherwise the audience will be impatient and will not learn about the product.